Design innovation consultancy in Italy
Innovation means “introducing new systems, new regulations”
Making innovation means “introducing new systems, new regulations”. In a broad sense, it includes “every novelty, change, transformation that radically modifies something”.
Often in the world of industrial design this goes hand in hand with new technologies or at least is partly driven by their advent.
Digital technologies are constantly accelerating, with effects on society, the economy, industry and their opportunities. Our team is able to transfer these technologies within a product-service, adapting its tools to the context, the actors involved and the nature of the project in order to satisfy the visible or non-visible needs of the user.
Developing innovative solutions for industrial design
Offering consultancy for the creation of innovative products in industrial design means analyzing market trends, user needs and emerging technologies to identify opportunities for innovation.
Tensa, accustomed to working in the field of industrial design, has the skills and technical skills to act in multidisciplinary environments. Through experimentation and research, wisely combined with experience and know-how, it is able to develop innovative design projects based on people’s needs, as well as being able to develop technological solutions and manufacturing processes that allow the concrete feasibility of the products.
Innovation is therefore an active process that requires a creative effort to produce something new and add value to what already exists. In the same way, it is important in the event that you inherit a project born with a strong innovative drive, to carry it out while maintaining that same impulse for all phases of the project, up to its realization.
Speaking of new products, the underlying innovation can be of various kinds: driven by the market, by a technology or by design, as illustrated by Roberto Verganti. It can put the user and his needs at the center of the project, renewing existing products adapting them to the market, or instead not supporting the latter, distorting it to the point that people will adapt to the product, which will work on latent needs of the market. user, which he did not know he had.
Not all projects are the same and there is no a priori best way, but depending on the objectives to be achieved, one must be able to take the most suitable path to achieve them, bringing true innovation, whether small or large.
New product design consultancy: innovative and futuristic concepts
Offering consultancy for the creation of innovative products in industrial design means analyzing market trends, user needs and emerging technologies to identify opportunities for innovation.
It is important to have a team of designers accustomed to using contemporary expressive languages and to approach design taking into account the needs of customers and end consumers first, so that the imagined future scenarios are enriched and transformed into innovative and futuristic design solutions.